.Manly Bands is a direct-to-consumer vendor of men's rings. The business released in 2016 after John Ruggiero, the founder along with his wife Michelle, couldn't find a suited wedding band.This is Ruggiero's 2nd look on the podcast. In April 2021, our team covered the provider's founding, distinct ring components, as well as extra. Since then, Manly Bands has actually obtained its own supplier. The production of rings from, point out, Jack Daniel's bourbon barrels or even Fender guitar strings generates engaging video clip, points out Ruggiero, ideal for narration on social networking sites and also in other places.The whole sound of our conversation is actually embedded listed below. The records is modified for size and clarity.Eric Bandholz: Offer our company a run-through of what you carry out.John Ruggiero: My better half, Michelle, as well as I started an on the web ring firm referred to as Manly Bands in 2016 to handle a problem of wedding event bands for guys. Our team were actually only married. I possess huge hands and couldn't discover a band that I suched as that was actually not overpriced. My alternatives were actually ordering coming from a brochure or even possessing something customized.I found yourself purchasing coming from a site. The band arrived in a standard mailer, without any container or even customer support. It was actually a horrible experience by today's ecommerce requirements.Our team received married, moved to Florida, and also needed a task. Our team told our own selves, "Our company're both entrepreneurs. Why do not our company create our very own company?" Our experts covered the forms of problems our team will observed and how to resolve them. My band adventure arised, and also our experts opted to make an effort to solve it for various other fellas.Our objective when our company started was to pay for rent. We believed creating a married couple many thousand dollars a month from this would certainly be superb. We considered it a way of living business, certainly not high-growth. It was actually merely Michelle and also me in our garage creating bands and also delivering them out to customers. We had actually appealed something. Our information reverberated with potential customers.Michelle as well as I make an outstanding staff. I generate concepts, and she's the implementer. A great deal of our success goes to her artistic thoughts. She titles the bands as well as builds identities. She hooks up the rings to customers. Defining a ring entirely as "eight-millimeter dark" didn't cut it.Our experts designed bands from distinct components, such as Jack Daniel's gun barrels or exclusive metallics. The business removed. Since then, we've grown significantly. We now have more than 55 folks in the Manly Bands family. About fifty percent of those are actually band craftsmens that do work in our just recently acquired production store in Utah.Bandholz: When performed you obtain a producer?Ruggiero: About a year as well as a half back. Our company had actually been their consumer for many years, so we knew them properly. The majority of their company was wholesale, which failed to interest our company-- heading to mom-and-pop jewelers. They preserved their retail customers and brand name. Our team obtained some of their possessions and carried over employees.Causing a production group has been among the very best factors our company've performed. It's been fabulous to walk out there and watch them make rings out of Fender guitar strands or even metal from an M1 Abrams tank.Bandholz: Just how carries out in-house manufacturing impact advertising?Ruggiero: It is actually been actually huge. Taking a cam to the opposite of the office as well as recording the staff making use of turrets to reduce the metal rods or even bourbon barrels in to rings produces incredible video recording. Our experts possess our camera crew on the market continuously. Our team use that footage on our social media sites as well as in our adds and e-newsletters. Our experts make an effort to market that due to the fact that a lot of providers in the guys's ring area do not create. They fall ship or purchase from overseas and afterwards deliver it out. But our experts wish it to last a lifetime and be actually something people can easily take pride in.Our experts have actually possessed a lot of results along with our military culture selection, where we resource unique army materials. Our company possess the M1 Garand rifle stock, the lumber part, from War of the nations I. Enjoying our staff placed that in the lathe and reduced a piece out for a ring is intriguing.Our marketing for those rings talks about the record, the soldiers, where the weapon was actually utilized, and also things like that. My partner and I analyzed filmmaking in college. We utilize our capabilities to educate and tell a story. For example, I just recently obtained an e-mail from a client who discussed that his grand daddy utilized to drive M1 containers. The client talented some of those rings to his grand daddy, as well as they had fairly a mental swap. It behaves to aid clients connect with their past and develop one thing significant.Bandholz: Where can people get a ring from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, also. I get on Twitter and also LinkedIn.